Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A variety of e-commerce companies are turning to server-side monitoring as a means to boost their information collection processes. While it requires much more technical knowledge than routine GTM and might present added prices, it can lead to greater accuracy and more reputable information


Pixel tracking uses a piece of code to sign up conversions on your internet site. It's easy to set up and less susceptible to advertisement blockers.

1. Extra accurate data
The conventional technique of tracking conversions on an internet site, using pixels, is having difficulty with altering web browser personal privacy plans. This means that the data being sent to Google Ads, Facebook Business Manager and various other systems is much less exact than it should be.

Server-side tracking is a more protected choice that assists to bypass these constraints, as it's filled from your very own domain and treated as first-party code, meaning it's less likely to be impacted by ad blockers or various other safety actions. This gives more accurate data and a more complete picture of user journeys across channels.

Additionally, this kind of tracking enables companies to track conversions outside of the site, such as telephone call and in-store sees, which can be tough for pixel-based monitoring. This versatility provides marketing experts extra possession over the information they send out, and makes it less complicated to follow numerous information regulations. It's likewise a great deal less vulnerable to scams, as it's more difficult for deceptive actors to manipulate the system by altering the postback URL.

2. Much better control over information.
Server-side monitoring enables services to gather and enhance data before sending it to third-party analytics/advertising platforms. This boosts information efficiency and precision, which can assist online marketers make more informed advertising and marketing choices.

Typical pixel monitoring counts on JavaScript tracking codes that are put in site visitors' internet browsers. These tracking codes are usually obstructed by advertisement blockers, which can lead to data collection interruptions and imprecise outcomes. Server-side monitoring allows businesses to bypass these constraints and give precise, constant data that is much less at risk to disturbance.

This kind of tracking additionally enables companies to track conversions that take place outside of the website, like telephone call and in-store purchases. This is important given that brand-new privacy policies such as Apple's Intelligent Monitoring Prevention (ITP) limit the service life of cookie-based monitoring pixels to 7 days. This is an essential reason why S2S is extra trustworthy for companies seeking to adjust to these modifications.

3. Less vulnerable to scams
Server-side tracking enables services to control data hauls before it gets to 3rd party endpoints, improving protection and personal privacy. This is especially vital as various browsers and systems progressively change just how they manage cookies. For example, in iphone 14, Safari will only deliver first-party cookie information and will not permit pixel-based tracking. Making use of server-side monitoring, you can bypass these limitations and remain to track conversions that occurred beyond your web site.

In addition, server-side monitoring enables you to record individual information straight on your own web servers. This eliminates dependancy on third parties, which can be vulnerable to breaches and personal privacy infractions.

A server-side radar is a Facebook Ads performance tracking set of instructions that informs your website's web server what events to tape. This data is after that sent to analytics devices like Google Analytics and Facebook Business. It's additionally used to cause event-based ads, such as retargeting. On the other hand, pixel tracking is a different method that makes use of a small item of code on your webpage to accumulate data from individuals.

4. Easier to carry out
Server-side tracking is an information collection procedure that occurs on the internet site's own web server, bypassing web internet browser limitations. This indicates that data gathered by the website/app is first sent out to the server where it's refined and then sent to analytics devices like Google Analytics or Facebook Pixel.

The benefit of this strategy is that it reduces the range of data administration and offers organizations a lot more control over transmission, making it generally much more reputable. Consequently, it's much less vulnerable to data obstacles caused by things like a busted connection or an active advertisement blocker being installed.

With OWOX BI's Server-Side Tracking, your service can collect real-time conversion data similarly that you would with pixels or a cookie, but this is after that passed straight to your marketing and advertising devices on the web server. This allows you to have more precise information and helps make sure conformity with privacy policies such as GDPR. In addition, it also avoids the monitoring constraints imposed by web browsers and advertisement blockers.