Server-Side Tracking vs. Pixel Tracking - Which is Better?
A number of ecommerce organizations are turning to server-side monitoring as a way to improve their data collection processes. While it requires much more technical knowledge than routine GTM and might present extra expenses, it can cause higher precision and even more trusted information


Pixel monitoring makes use of an item of code to register conversions on your site. It's simple to establish and much less vulnerable to advertisement blockers.

1. More accurate data
The conventional technique of tracking conversions on an internet site, making use of pixels, is having difficulty with changing browser privacy policies. This indicates that the information being sent out to Google Advertisements, Facebook Manager and various other systems is much less accurate than it should be.

Server-side tracking is a more protected choice that assists to bypass these limitations, as it's packed from your very own domain name and dealt with as first-party code, suggesting it's much less most likely to be influenced by advertisement blockers or various other protection actions. This provides more accurate data and a more complete picture of user journeys across networks.

In addition, this type of tracking permits businesses to track conversions outside of the website, such as phone calls and in-store visits, which can be difficult for pixel-based monitoring. This adaptability offers marketers more ownership over the information they send out, and makes it less complicated to follow numerous information legislations. It's likewise a great deal less susceptible to fraud, as it's harder for illegal stars to adjust the system by changing the postback URL.

2. Better control over data.
Server-side tracking permits organizations to gather and enhance data before sending it to third-party analytics/advertising platforms. This boosts information efficiency and accuracy, which can help marketers make even more enlightened advertising and marketing choices.

Conventional pixel tracking relies on JavaScript tracking codes that are positioned in internet site site visitors' web browsers. These tracking codes are frequently blocked by advertisement blockers, which can cause data collection interruptions and inaccurate outcomes. Server-side monitoring allows businesses to bypass these constraints and give precise, consistent data that is much less prone to interference.

This sort of monitoring likewise allows organizations to track conversions that happen outside of the site, like call and in-store acquisitions. This is essential since brand-new personal privacy policies such as Apple's Intelligent Monitoring Avoidance (ITP) limit the service life of cookie-based monitoring pixels to 7 days. This is an essential reason why S2S is a lot more reputable for companies looking for to adjust to these changes.

3. Much less susceptible to fraud
Server-side monitoring allows businesses to adjust data payloads prior to it reaches 3rd party endpoints, enhancing security and personal privacy. This is particularly important as various browsers and systems progressively change just how they deal with cookies. For example, in iphone 14, Safari will only supply first-party cookie data and will certainly not enable pixel-based tracking. Utilizing server-side tracking, you can bypass these constraints and continue to track conversions that took place outside of your internet site.

Furthermore, server-side tracking allows you to capture customer data straight on your own web servers. This eliminates dependancy on third parties, which can be vulnerable to breaches and personal privacy infractions.

A server-side radar is a set of guidelines that tells your internet site's server what occasions to tape-record. This information is then sent out to analytics tools like Google customer segmentation tools Analytics and Facebook Organization. It's likewise made use of to set off event-based advertisements, such as retargeting. In contrast, pixel monitoring is an alternative approach that uses a little piece of code on your web page to collect data from customers.

4. Simpler to apply
Server-side tracking is an information collection process that occurs on the website's own web server, bypassing web internet browser constraints. This implies that information collected by the website/app is first sent out to the web server where it's processed and afterwards forwarded to analytics tools like Google Analytics or Facebook Pixel.

The advantage of this method is that it minimizes the scope of data monitoring and gives organizations extra control over transmission, making it generally a lot more dependable. Consequently, it's much less prone to data obstacles caused by things like a busted connection or an active advertisement blocker being mounted.

With OWOX BI's Server-Side Tracking, your service can accumulate real-time conversion data in the same way that you would certainly with pixels or a cookie, but this is then passed straight to your advertising and marketing tools on the server. This permits you to have more accurate information and aids ensure compliance with personal privacy laws such as GDPR. Furthermore, it likewise stays clear of the tracking limitations imposed by internet browsers and ad blockers.